Day 1, November 18 |
15.00 | Introductory session Welcoming remarks Anastasia Bezverkha and Louise Swan Introduction of trainers and participants |
15.30 | Session 1. State of affairs – introductory lecture Presentation 1. Access to substitution treatment in Ukraine |
16.30 | Coffee break |
16.45 | Presentation 2. Registration of drug users |
17.30 | Session 2. Broader context of media advocacy campaigns on harm reduction Presentation by Wyndi Anderson |
Day 2, November 19 |
Trainer Wyndi Anderson |
9.30 | Session 1. Introduction of participants Short presentations of NGOs, 3 min each Successful experiences of advocacy and media campaigns – stories of the participants |
10.00 | Session 2. Why media advocacy Motivation - Why advocacy campaigns? Why use media for advocacy activities? Analysis of the given examples of successful campaigns of participants |
11.00 | Coffee break |
11.30 | Session 3. Situation in the regions – differences and similarities Problems (challenges) for media campaigns (situation analysis - major causes, policies and practices behind it, decision makers, stakeholders etc) Brainstorm in groups of 2 NGO teams each (NGO from different regions) Short presentations of groups – common discussion |
12.30 | Lunch |
Trainer Dmytro Potekhin |
13.30 | Session 4. Vision and goals What is your ideamotivation for advocacy campaign? Which policies/practices do you want to change? What do you want to achieve at the end of your campaigns? Practical task: Draw you goal |
14.30 | Session 5. Variety of tools for media and public campaigns List of tools for media and public campaigns Practical task: Bowl exercise Discussion of major types of media tools strategic connection of your campaign message- channels of communication – media tools and audience you want to reach |
15.30 | Coffee break |
16.00 | Session 6. Building up a strategy of the media campaign Media campaigns - major actors, speakers, messages, channels and audiences. Building up a media strategy of a campaign. Planning the campaign and its media tools How we use media tools to strengthen our advocacy tools? Practical task: SWOT analysis of your ideas for future campaigns |
18.00 | Wrap-up session |
Day 3, November 20 |
Trainer Wyndi Anderson |
9.30 | Session 1. Messaging Developing messages Targeting messages for various audiences – core and tailored messages Discussion: which messages work and which don’t and why |
10.30 | Session 2. Looking for partners and building coalitions for media advocacy campaigns Mapping actors stakeholders of the problems Defining interests and motifs for each group. Are they different? How do they correspond with our goal and tasks? |
11.00 | Coffee break |
11.30 | Session 2. Looking for partners and building coalitions for media advocacy campaigns (continued) Finding a consensus and common ground – messages for partners and target groups. How we use media tools to involve other partner groups, to address to target groups? |
12.30 | Lunch |
13.30 | Session 3. Roleplay “Launch of all-national network of ST clients” – working with partners and building coalitions |
15.00 | Coffee break |
Trainer Dmytro Potekhin |
15.30 | Session 4. Analyzing potential media campaign efficiency Criteria for potential media campaign efficiency Discussion of efficiency of the campaign they have been carrying out/they know about/they plan to conduct Brainstorm in groups: developing criteria of potential efficiency of your future campaign, use SWOT analysis or create a checklist of potential efficiency of your future activities |
17.00 | Session 5. Wrapping-up session for days 1 and 2 Discussion and review Practical task: Tool box exercise |
19.00 | Dinner |
Day 4, November 21 |
9.30 | Short briefing on the structure of the final presentation of the campaign |
10.00 | Time for preparation |
11.00 | Coffee break |
11.30 | Time for preparation |
12.30 | Lunch |
13.30 | Group presentations of final projects of media campaigns 15-20 min for each group to present its campaign project, plus questions from other participants and experts |
15.30 | Coffee- break |
16.00 | Group presentation continued |
17.00 | Summing up the training. Discussion: Prospective media campaigns |
